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Trade name vs Legal Name

Trade name vs Legal Name

  Trade name and legal name are often misused and sometimes lead to confusion to users.  Some business owners assume that their chosen business name and the name that they had registered to the state has unlimited use in relation to their business.  It may look...

Making it Big: 5 Basic Steps to Success

Who doesn’t want to be successful? All of us want to be successful in the things we find joy in our lives. We all have dreams that line up waiting to be fulfilled and interests that we want to excel in. May it be in business or in our chosen professions, we all dream...

How to Get Customers to Trust You and Your Brand

When developing your company’s position you can use a number of methods and resources. One very useful method is to find your “Stadium Pitch,” a concept first described in a book “The Ultimate Sales Machine” by Chet Holmes. The Stadium Pitch postulates the...

Growth through Customer Care

Your role as a business owner is to solve your customers’ problems.  Your ability to determine what your clients want and provide them with solutions is a large part of your success.  Part of getting you into your best business shape is increasing your effectiveness...