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Understanding Your Market

To set your long range focus for your business, you must fully understand your customer base. You should know: • Who are your customers? • What are their needs and wants? • What are their problems? • Can you solve their problems? • How much is a solution worth to...

WHO, WHY, WHAT, HOW, WHEN, and WHERE of Web Site Design

Back when I first left university and started working for a Project Management consulting company, I learnt a simple poem that embodied what project management was really all about. To borrow that famous poem from Rudyard Kipling, author of the children’s classic, The...