Twenty-five Keys to Making More Money
So here is a short list of human needs and desires that you would do well to brainstorm. Take two or three each and every day and spend some time trying to connect your product to them. By doing this you come up with an extensive list of angles of attack in your marketing.
- Add More Fun To Their Life
- Avoid Criticism or Embarrassment
- Escape Physical Pain
- Be A Good Parent
- Be More Efficient
- Be Healthier
- Be Fashionable
- Be Independent
- Satisfy a curiosity
- Be more Popular
- Be Proud Of their Possessions
- Be Recognized As An Authority
- Satisfy Their Ego
- Escape Shame
- Express A Personality or Creativity
- Fulfill a Fantasy of an Adventure
- Gain Confidence
- Gain Knowledge
- Save Time or Money
- Work Less
- One-Up Others
- Overcome Obstacles
- Protect Oneself And Family
- Relieve Boredom
- Renew Vigor And Energy
Now again, this is a SHORT list. It’s by no means comprehensive. I could go on for hours listing out these human needs and desires, but for the sake of space, I’m going to cut it short there.