Trade name and legal name are often misused and sometimes lead to confusion to users. Some business owners assume that their chosen business name and the name that they had registered to the state has unlimited use in relation to their business. It may look...
There are thousands—possibly millions—of on-and-off-line businesses worldwide which struggle and it is not for want of trying but more because of the lack of business strategy and building knowledge. To put this into perspective, let us first consider Internet...
