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In 2006, 1.93% of all households had annual incomes exceeding $250,000. (Wikipedia)

1/3 of high school graduates never read another book for the rest of their lives.

42 percent of college graduates never read another book after college.

80 percent of U.S. families did not buy or read a book last year.

70 percent of U.S. adults have not been in a bookstore in the last five years.

57 percent of new books are not read to completion.

(Source: Jerold Jenkins,

And here’s the scary part: only 3% on North Americans are regular readers!

* The United Nations Global Audit of Web Accessibility (conducted by accessibility agency Nomensa on behalf of the United Nations) shows that 97 percent of websites fail to meet the most basic accessibility requirements.

* Robert Jaques wrote in, 07 Jan 2008: “Spam levels reached 97.02 per cent in December 2007 and viruses accounted for 0.11 per cent of email traffic, new monitoring data reveals. The figures suggest that less than three per cent of all email sent during the month was legitimate.”

How Top Achievers Set Goals: ‘Be’ vs. ‘Do’ Goals

Douglas Vermeeren writes, “For most top achievers, 80 percent of their goals are ‘Be’ goals and only 20 percent are ‘Do’ goals.

They’re more concerned with character attributes than arriving at a final destination point.

They know that character attributes often enable them to attain successful levels. So it’s not that top achievers don’t set goals; rather, they set goals differently. Rather than use the word ‘goal,’ top achievers use words like ‘destination’ or ‘performance’ or ‘habits.’ They don’t cross items off a list and forget about them, they build upon their accomplishments to reach even greater levels of success.”

Here’s how it works in practice:

The Three Percenters are WINNERS BY CHOICE. You have to BE before you can do, and DO before you can HAVE.

* The goal, “I will do what I say I will do, when I say I will do it, with no excuses”, is a DO goal.

* “I am unstoppable, determined, confident, reliable, and I never quit” is a BE goal.

Being that kind of person pretty much guarantees that you will succeed in achieving your DO and HAVE goals.

Getting into the Three Percent Club

Someone who never quits and is self disciplined, honest, and determined, will do whatever he or she has to do UNTIL he or she succeeds. Winning characteristics are a daily, continual choice and habit. A winner will work 24/7/365 and never make excuses. And those kind of people always end up at the top. The cream rises. The 97 Percenters are simply eagles that think they’re chickens.

“Murray Priestley has 25 years of commercial and asset management experience having served in board, CEO and senior executive positions with a number of global public and private companies.”